AUSTRALIA POST UNADDRESSED MAIL SERVICEWe specialise in helping businesses utilise the Aust Post Unaddressed Mail Service
WHAT IS THE AUSTRALIA POST UNADDRESSED MAIL SERVICE?
Australia Post’s Unaddressed mail service is a great service when utilised the right way.
This service allows you to send mail to addresses that does not include a delivery address. You can choose to send to either residential addresses, business addresses or both. You can also choose to send your unaddressed mail to letterboxes, PO Boxes, roadside and more.
The type of articles you can send include envelopes, brochures, postcards, plastic wrapped articles, folded articles and you can even send product samples.
The service does require some preparation and specific lodgement requirements. You have to book your lodgement in advance and have the unaddressed mail labeled and bundled in a specific way.
EXAMPLES OF UNADDRESSED MAIL
A small business that wants to contact residential and/or businesses within a certain geographical area such as a new hairdresser mailing out a brochure to their surrounding suburbs or postcode.
You could be a large multinational that may want to contact prospective customers within a certain area but don’t have their contact details. For instance you may be an insurance company that wants to contact people within a certain area that has a low crime rate, and offer them lower rates due to the lesser amount of claims in that area. In this example you could use an envelope and letter going over the reasons why they are getting this offer, or you may choose to send a postcard or brochure.
Or you may be a retailer trying to increase foot traffic and sales to a local store. You could send a brochure or postcard with a special offer, or discount when they redeem the mail piece you sent out. This way you can track the effectiveness of the campaign.
UNADDRESSED MAIL SIZE CATEGORIES
There are two size categories for the Australia Post Unaddressed Mail Service, small and large. See the specifications below.
Maximum weight: 100g
Minimum size: 88 x 138mm
Maximum size: 130 x 240mm
Maximum thickness: 5mm
Shape: Rectangular (including squares)
Common sizes: DL (110 x 220m) and C6 (114 x 162mm)
Maximum weight: 250g
Minimum size: N/A
Maximum size: 260 x 360mm
Maximum thickness: 20mm
Shape: Rectangular (including squares)
Common sizes: C5 (162 x 229m) , B5 (176 x 250mm), C4 (229 x 324mm),and B4 (250 x 353mm)
Articles outside these specifications will require approval by Australia Post proir to the booking. Give us a call and we can assist you with thihs process.
REGULAR SERVICE V’S select SERVICE
Australia Post has two different categorisations for their Unaddressed Mail Service.
Regular service is when a customer chooses to target street and roadside delivery points as a minimum for a postcode or suburb (locality) booking.
Select service is when a customer chooses to either:
- exclude street or roadside delivery points; or
- send articles to less than the number of delivery points available; or
- customise the booking outside of standard postcode or suburb (locality) selection.
If you just want to send to PO Boxes within a locality you would use the Select Service. And yes, the Select Service does cost a little bit more.
If you have any questions about which one you would use, don’t hesitate to give us a call on 02 4306 0583.
REGULAR SERVICE V’S PREMIUM SERVICE
Australia Post has twop different delivery timetables available for Unaddressed Mail.
Standard Service has the articles delivered within 15 business days of the booking
Premium Service is for when you need to get your articles devliered quicker. Articles are delivered witin 7 business days of the booking. Premium Service is only available for same state deliveries.
Premium Service does incur additional costs.
WHAT CAN YOU SEND VIA UNADDRESSED MAIL
Unaddressed Mail allows for a number of different types of advertising to be sent.
Some of the items you can send include:
Postcards, cards, envelopes, catalogues, brochures, flyers, samples, coupons, plastic wrapped items and folded items.
Before going to print we always recommend getting your advertising material passed by the Australia Post Unaddressed Mail team.
When using the Australia Post Unaddressed Mail Service it is recommended you observe the following:
Do not include a return to sender address. Unaddressed mail does not include a return to sender service.
There is no requirement to print “Postage Paid” on the article. You can do it if you wish to. This simple thing can be something that you can test to see if it increases response rates. You will be amazed at what can affect ‘the success of a direct mail campaign.
You can include a salutation such as “To The Householder” or similar words.
All that you have to do is let Australia Post know what suburbs, towns, or postcodes you would like to send your mail out to by filling out the booking request form and when you would like it lodged. You can find the localities and postcodes information here and the booking form here.
6 TIPS TO HELP YOU GET STARTED WITH UNADDRESSED MAIL
You are required to bundle the articles into lots of 100 with 2 rubber bands. It is usually best to have your printer to bundle them as they pack them for delivery. The trays needs to have the correct labels as well as each bundle.
You need to book your Unaddressed Mail with Australia Post. Standard booking needs to be made a minimum of 10 days, and premium books needs to be made a minimum of 3 days. Please allow extra time, Aust Post states these as minimums.
DO YOU WANT TO MAKE SURE YOUR UNADDRESSED MAIL OUT CAMPAIGN IS A SUCCESS?
We have seen a few campaigns in our time and you may find that we are able to add a few tips to help make your unaddressed mail out campaign a success.
OUR MAIL HOUSE SERVICES
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