AUSTRALIA POST UNADDRESSED MAIL SERVICE

We specialise in helping businesses utilise the Australia Post Unaddressed Mail Service

WHAT IS THE AUSTRALIA POST UNADDRESSED MAIL SERVICE?

Australia Post’s Unaddressed mail service is a great service when utilised the right way.

This service allows you to send mail to addresses that does not include a delivery address. You can choose to send to either residential addresses, business addresses or both. You can also choose to send your unaddressed mail to letterboxes, PO Boxes, roadside and more.

The type of articles you can send include envelopes, brochures, postcards, plastic wrapped articles, folded articles and you can even send product samples.

The service does require some preparation and specific lodgement requirements. You have to book your lodgement in advance and have the unaddressed mail labelled and bundled in a specific way.

EXAMPLES OF UNADDRESSED MAIL

A small business that wants to contact residential and/or businesses within a certain geographical area such as a new hairdresser mailing out a brochure to their surrounding suburbs or postcode.

You could be a large multinational that may want to contact prospective customers within a certain area but don’t have their contact details. For instance you may be an insurance company that wants to contact people within a certain area that has a low crime rate, and offer them lower rates due to the lesser amount of claims in that area. In this example you could use an envelope and letter going over the reasons why they are getting this offer, or you may choose to send a postcard or brochure.

Or you may be a retailer trying to increase foot traffic and sales to a local store. You could send a brochure or postcard with a special offer, or discount when they redeem the mail piece you sent out. This way you can track the effectiveness of the campaign.

UNADDRESSED MAIL SIZE CATEGORIES

There are two size categories for the Australia Post Unaddressed Mail Service, small and large. See the specifications below.

SMALL:

Maximum weight: 100g

Minimum size: 88 x 138mm

Maximum size: 130 x 240mm

Maximum thickness: 5mm

Shape: Rectangular (including squares)

Common sizes: DL (110 x 220m) and C6 (114 x 162mm)

LARGE:

Maximum weight: 250g

Minimum size: N/A

Maximum size: 260 x 360mm

Maximum thickness: 20mm

Shape: Rectangular (including squares)

Common sizes: C5 (162 x 229m) , B5 (176 x 250mm), C4 (229 x 324mm) and  B4 (250 x 353mm)

Articles outside these specifications will require approval by Australia Post prior to the booking. Give us a call and we can assist you with this process.

REGULAR SERVICE V’S select SERVICE

Australia Post has two different categorisations for their Unaddressed Mail Service.

Regular service is when a customer chooses to target street and roadside delivery points as a minimum for a postcode or suburb (locality) booking.

Select service is when a customer chooses to either:

  • exclude street or roadside delivery points; or
  • send articles to less than the number of delivery points available; or
  • customise the booking outside of standard postcode or suburb (locality) selection.

For instance if an area has 5200 available addresses and you only want to send your mail out campaign to 3500 addresses you would use the Select Service. Or if you were to send your article to the whole 5200 available addresses you would use the Regular Service.

If you just want to send to PO Boxes within a locality you would use the Select Service. And yes, the Select Service does cost a little bit more.

If you have any questions about which one you should use, don’t hesitate to give us a call on 02 4306 0583.

STANDARD SERVICE V’S PREMIUM SERVICE

Australia Post has two different delivery timetables available for Unaddressed Mail.

Standard Service has the articles delivered within 15 business days of the booking

Premium Service is for when you need to get your articles delivered quicker. Articles are delivered within 7 business days of the booking. Premium Service is only available for same state deliveries.

Premium Service does incur additional costs.

 

WHAT CAN YOU SEND VIA UNADDRESSED MAIL

Unaddressed Mail allows for a number of different types of advertising to be sent.

Some of the items you can send include:

Postcards, cards, envelopes, catalogues, brochures, flyers, samples, coupons, plastic wrapped items and folded items.

Before going to print we always recommend getting your advertising material passed by the Australia Post Unaddressed Mail team.

 

ADDRESSING REQUIREMENTS

When using the Australia Post Unaddressed Mail Service it is recommended you observe the following:

Do not include a return to sender address. Unaddressed mail does not include a return to sender service.

There is no requirement to print “Postage Paid” on the article. You can do it if you wish to. This simple thing can be something that you can test to see if it increases response rates. You will be amazed at what can affect the success of a direct mail campaign.

You can include a salutation such as “To The Householder” or similar words.

All that you have to do is let Australia Post know what suburbs, towns, or postcodes you would like to send your mail out to by filling out the booking request form and when you would like it lodged. You can find the localities and postcodes information here and the booking form here.

 

6 TIPS TO HELP YOU GET STARTED WITH UNADDRESSED MAIL

PREPARATION AND BUNDLING

You are required to bundle the articles into lots of 100 with 2 rubber bands. It is usually best to have your printer to bundle them as they pack them for delivery. The trays needs to have the correct labels as well as each bundle.

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BOOKING FORM

You need to book your Unaddressed Mail with Australia Post. Standard booking needs to be made a minimum of 10 days, and premium books needs to be made a minimum of 3 days. Please allow extra time, Aust Post states these as minimums.

PREMIUM SERVICE

If you are running out of time you can select the Premium Service. Instead of having two 2 weeks lead time you can cut it down to one. Give us a call for more details.

DELIVERY POINTS

You will need to choose your delivery points by either suburb or postcode. Aust Post have the targeting options available on their website along with databases for you to download here.

LODGING YOUR CAMPAIGN

Standard bookings will need to be lodged by 12pm the Monday before the week of delivery. Premium bookings need to be lodged by 12pm the Friday before the week of delivery.

BEST OFFER

If the campaign is to generate sales, include an offer that is to good to refuse. At least this way if it doesn’t work you know you have given it the best chance you could.

DO YOU WANT TO MAKE SURE YOUR UNADDRESSED MAIL OUT CAMPAIGN IS A SUCCESS?

We have seen a few campaigns in our time and you may find that we are able to add a few tips to help make your unaddressed mail out campaign a success.

GET A QUOTE

OUR MAIL HOUSE SERVICES

Print and Mail It specialises in the following mail house services

DIRECT MAIL CONSULTATION

Are you unsure about direct mail? Feel a bit uneasy about it all? We can help. If you need some assistance with getting all the components together and understanding the process give us a call.

CATALOGUE AND PUBLICATION DISTRIBUTION

From magazines, annual reports, newsletters, catalogues, brochure, to promotional booklets we can help you get your publication to its destination.
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MAGAZINE PLASTIC WRAPPING

Looking at plastic wrap as an option? No problem, we have you covered. Catalogues, magazines and direct mail pieces can all be plastic wrapped and posted.

UNADDRESSED MAIL SERVICE

Australia Posts unaddressed mail service can be a great way to notify potential customers in your area of your services.

POSTCARD MAIL OUT SERVICE

We can offset print and digital print your postcards. We can also use a high speed inkjet printer to address your offset printed postcards.

DATABASE MANAGEMENT

Database deduping and cleaning, DPID preparation for postal discounts, return to sender management. Make sure you aren’t over spending on your mail outs.

HIGH SPEED INKJET PRINTER

High Speed Inkjet printer for printing addressing on postcards, flysheets and envelopes.

OFFSET PRINTING

We can offset print anything you may need for your direct mail campaign. From brochures, flyers, postcards, marketing cards, catalogues, or anything else you can think of.

DIGITAL LASER PRINTING

Digital laser printing service for personalisation and variable data. Utilise technology and get a better return on your catalogue mail outs. Personalisation can increase your ROI when used correctly.
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COPY WRITING

Along with the quality of your list, and how appealing your offer is, copy writing is among the most important elements of your direct mail piece. We have access to some of the best copy writers in the world.

FOLDING, COLLATING & INSERTING

All part of a direct mail out campaign. Folding letters and other materials, inserting into envelopes, and sorting ready for lodgement with Australia Post.

AUSTRALIA POST MANAGEMENT

Whether you need a mail out lodged on our account or yours we can help. We can help you get your own Aust Post account so you can save more on postage.

DO YOU WANT TO MAKE SURE YOUR UNADDRESSED MAIL OUT CAMPAIGN IS A SUCCESS?

We have seen a few campaigns in our time and you may find that we are able to add a few tips to help make your unaddressed mail out campaign a success.

GET A QUOTE

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