Mail House Services

Print And Mail It provides a range of mail house services

HOW OUR MAIL HOUSE SERVICES CAN HELP YOUR BUSINESS

Print And Mail It offers a range of end to end mail house services to assist you with your direct mail campaigns.

We specialise in direct mail marketing, postcard mail outs, unaddressed mail,  and our plastic wrap service is perfect for magazines, catalogues, annual reports and any other type of publication that can be distributed via Australia Post.

We offer a full range of end to end mail house services all under the one roof. Whether you need to do a bulk mail out of direct mail pieces, magazines, catalogues, annual reports, or postcards we can handle the whole process and simplify the procedure for you.

Our mail house services include database management, DPID and barcoding services, high-speed inkjet printing for envelope and flysheet addressing, digital laser printing for variable data on letterheads, folding, collating and inserting of mail items, magazine plastic wrapping, and postal management.

At Print And Mail It, we don’t just process mail. We continually look for ways that we can help our clients reduce their costs and increase the profitability of their direct mail campaigns.

A simple change of text, a different method of lodgement, offset printing instead of digital, lodging on their own Australia Post account, these are just some examples of ideas we have given our clients that has saved them thousands of dollars and increased the profitability of their direct mail campaigns.

We look forward to hearing from you and seeing how we can help you get a better ROI on your next direct mail campaign.

Print And Mail It offers a range of end to end mail house services to assist you with your direct mail campaigns.

We specialise in direct mail marketing, postcard mail outs, unaddressed mail,  and our plastic wrap service is perfect for magazines, catalogues, annual reports and any other type of publication that can be distributed via Australia Post.

We offer a full range of end to end mail house services all under the one roof. Whether you need to do a bulk mail out of direct mail pieces, magazines, catalogues, annual reports, or postcards we can handle the whole process and simplify the procedure for you.

Our mail house services include database management, DPID and barcoding services, high speed inkjet printing for envelope and flysheet addressing, digital laser printing for variable data on letterheads, folding, collating and inserting of mail items, magazine plastic wrapping, and postal management.

At Print And Mail It we don’t just process mail. We continually look for ways that we can help our clients reduce their costs and increase the profitability of their direct mail campaigns.

We look forward to hearing from you and seeing how we can help you get a better ROI on your next direct mail campaign.

Print And Mail It - Mail House Services

OUR MAIL HOUSE SERVICES

Print and Mail It specialises in the following mail house services

DIRECT MAIL CONSULTATION

Are you unsure about direct mail? Feel a bit uneasy about it all? We can help. If you need some assistance with getting all the components together and understanding the process give us a call.

CATALOGUE AND PUBLICATION DISTRIBUTION

From magazines, annual reports, newsletters, catalogues, brochures, to promotional booklets we can help you get your publication to its destination.

MAGAZINE PLASTIC WRAPPING

Looking at plastic wrap as an option? No problem, we have you covered. Catalogues, magazines and direct mail pieces can all be plastic wrapped and posted.

UNADDRESSED MAIL SERVICE

Australia Post’s unaddressed mail service can be a great way to notify potential customers in your area of your services.

POSTCARD MAIL OUT SERVICE

We can offset print and digital print your postcards. We can also use a high speed inkjet printer to address your offset printed postcards.

DATABASE MANAGEMENT

Database deduping and cleaning, DPID preparation for postal discounts, return to sender management. Make sure you aren’t over spending on your mail outs.

HIGH SPEED INKJET PRINTER

High Speed Inkjet printer for printing addressing on postcards, flysheets and envelopes.

OFFSET PRINTING

We can offset print anything you may need for your direct mail campaign. From brochures, flyers, postcards, marketing cards, catalogues, or anything else you can think of.

DIGITAL LASER PRINTING

Digital laser printing service for personalisation and variable data. Utilise technology and get a better return on your catalogue mail outs. Personalisation can increase your ROI when used correctly.
l

COPY WRITING

Along with the quality of your list, and how appealing your offer is, copy writing is among the most important elements of your direct mail piece. We have access to some of the best copy writers in the world.

FOLDING, COLLATING & INSERTING

All part of a direct mail campaign. Folding letters and other materials, inserting into envelopes, and sorting ready for lodgement with Australia Post.

AUSTRALIA POST MANAGEMENT

Whether you need a mail out lodged on our account or yours we can help. We can help you get your own Aust Post account so you can save more on postage.

DO YOU WANT TO GET THE BEST POSSIBLE RETURN FROM YOUR MAIL OUT?

We guarantee our direct mail consultation services. If you don’t get a better result, or aren’t happy with the results we will waive our consultation fee.

THE 1 QUESTION YOU NEED TO ASK BEFORE YOU HIRE A MAIL HOUSE

Before you hire a mail house ask them this one question to see if they have your best interests in mind.

Who’s Australia Post Account should you lodge your mail out on?

If it is a large scale mail out in the 1000’s and you do at least two mail outs per year,  you should have your own Australia Post account. Most mail houses put a small mark up on postage. There is nothing wrong with that as long as they are up front about it.

But we have seen times where clients have been urged and advised to lodge their direct mail campaign on the mail house’s Australia Post account so the mail house can put a mark up on postage.

If you are doing a smaller sized mail out of under 500 items, a 10% mark up will only account to a saving of around $50.00. But if you are mailing out thousands of direct mail pieces the savings can be in the thousands of dollars.

We recently saved one of our clients $3,000.00 on postage on one mail out by advising them to use their own account. In the past their previous mail house had been lodging on the mail houses account with a mark up of over 15%.

15 TIPS TO INCREASE THE SUCCESS OF YOUR CAMPAIGN WHEN YOU USE A MAIL HOUSE

}

ALLOW ENOUGH TIME

Generally speaking we can get most campaigns lodged within 3-4 days upon receipt of the database, and the stock that will be used for the job. If we are fulfilling the offset printing we will require another 3-5 days depending on size and the type of material being printed. Allow extra time for proofing and make sure someone will be available to sign off on the artwork.

OVERS ALLOWANCE

If you are supplying your own printed material always allow for overs. It will be a big disappointment if you don’t allow for overs and don’t get to do the mail out to all the people on your database mail. When you book in your job we will discuss the percentage needed for your job.

ARTWORK SPECIFICATIONS

If you are getting some offset printing for your campaign, make sure you use the correct artwork specifications. For most printing jobs you will need to have 300 dpi, with full colour CMYK. Ensure your artwork has the correct bleed and trim marks as well.

ENVELOPE ADVERTISING

Print something on the front of the envelope to help your cause. If the mail piece has to get past a gate keeper try putting “Confidential” on the front. For B2C you could print limited offer for VIP’s, or something to the affect. You can also do a split test to see if these techniques do in fact increase responses.

h

VARIABLE DATA

Use variable data and personalise your mail piece where ever you can. You could test headlines for offers, use personalisation within the correspondence, or any number of things. The more you personalise the more likely you are to have a successful direct mail campaign.

v

REGULAR OR PRIORITY MAIL

Australia Post have two different categories for lodging your mail. Regular mail will take a couple of days to get there. Priority mail gets there quicker. If it isn’t urgent we recommend regular, it can save you 18 cents per item. That adds up quick.

j

FLYSHEET ADVERTISING

Utilise every spot you can for advertising. Whether it is on the front of the flysheet or the back. Use this spot for the best selling product or service you have. You can also insert additional flyers so you can promote additional products or services either for your business or advertisers.

l

FLYSHEET GUIDE LINES

When you do a magazine plastic wrap job you have to use a flysheet for addressing. You will want to make sure your flysheet adheres to the guide lines set out by Australia Post. The rules on flysheets do change from time to time, so make sure yours are correct before you go to print.
}

ALLOW ENOUGH TIME

When you get a quote from your mail house ask how long it will take them to process the mail out. If you are getting catalogues, brochures, annual reports printed allow some extra time to get the artwork proofing done. Things like artwork proofs can hold up a job, and blow out job schedules.

GRABBERS

Include a grabber into your direct mail piece. Something that will get their attention and give them a reason to read your direct mail piece. It could be a physical object, an additional flyer, a post it note, or a with comp slip that is printed in a way it looks like a hand written note.

WIIFM

What’s in it for me? Yes, everyone wants to know what is in it for them. Focus on their needs and what it is that your services will do for them. They usually aren’t concerned with how good you think you are. Tell them how you will fix their pain points.

ONE ON ONE

When writing your mail piece, always write it as if you are speaking to one person. Even better, use a conversational tone as if the person that is receiving your mail piece is standing in right in front of you.

DIFFERENTIATE

Differentiate your mail piece. Use a different colour envelope, do a split test using stamps instead of bulk mail, send it via express post. Whenever you try things like this do a controlled split test so you can evaluate your results. Yes, it may cost more to do it via some of the methods mentioned above, but the results may be worth it.

BENEFITS

Mention benefits instead of features. A feature may be that your little red widget automates a certain procedure. If this automation saves time, you could word it in such a way as “You will save yourself at least 4 hours per week as our little red widget will automate the process for you”.

BEST OFFER

If you are going to the trouble of doing a direct mail campaign, make the best possible offer you can. At least this way if it doesn’t work as well as you were anticipating, you know you have given it the best chance you could.

NEED HELP WITH AN UPCOMING POSTCARD MAIL OUT?

If you would like to discuss your next postcard mail out campaign and see how you can get better results, or you would like to get a quote,  click the button below and send through your details and we will get back to you as soon as possible.

Pin It on Pinterest

Share This