Mail House Services

Generally speaking we can get most campaigns lodged within 3-4 days upon receipt of the database, and the stock that will be used for the job. If we are fulfilling the offset printing we will require another 3-5 days depending on size and the type of material being printed. Allow extra time for proofing and make sure someone will be available to sign off on the artwork.

If you are supplying your own printed material always allow for overs. It will be a big disappointment if you don’t allow for overs and don’t get to do the mail out to all the people on your database mail. When you book in your job we will discuss the percentage needed for your job.

Print something on the front of the envelope to help your cause. If the mail piece has to get past a gate keeper try putting “Confidential” on the front. For B2C you could print limited offer for VIP’s, or something to the affect. You can also do a split test to see if these techniques do in fact increase responses.

Use variable data and personalise your mail piece where ever you can. You could test headlines for offers, use personalisation within the correspondence, or any number of things. The more you personalise the more likely you are to have a successful direct mail campaign.

Utilise every spot you can for advertising. Whether it is on the front of the flysheet or the back. Use this spot for the best selling product or service you have. You can also insert additional flyers so you can promote additional products or services either for your business or advertisers.

Include a grabber into your direct mail piece. Something that will get their attention and give them a reason to read your direct mail piece. It could be a physical object, an additional flyer, a post it note, or a with comp slip that is printed in a way it looks like a hand written note.

What’s in it for me? Yes, everyone wants to know what is in it for them. Focus on their needs and what it is that your services will do for them. They usually aren’t concerned with how good you think you are. Tell them how you will fix their pain points.

Differentiate your mail piece. Use a different colour envelope, do a split test using stamps instead of bulk mail, send it via express post. Whenever you try things like this do a controlled split test so you can evaluate your results. Yes, it may cost more to do it via some of the methods mentioned above, but the results may be worth it.

Mention benefits instead of features. A feature may be that your little red widget automates a certain procedure. If this automation saves time, you could word it in such a way as “You will save yourself at least 4 hours per week as our little red widget will automate the process for you”.